Meghan Anderson is VP of Marketing at Jasper. Jasper is an AI Content Platform that helps creators break through writer's block, create original illustrations, and adapt content for different formats, languages and tone. Meghan leads a talented team of marketers overseeing all of acquisition, customer marketing, field and product marketing, community, brand and creative. Prior to Jasper, Meghan served as CMO at the Wanderlust group and was VP of Marketing at HubSpot for nearly a decade.
In this episode Meghan and Dave talk about:
- How an accidental phone call led to her joining Jasper
- What's going on at Jasper today
- Innovative ways she's seeing marketing teams use Jasper
- The difference between ChatGPT and Jasper
- Building her team and the marketing team structure at Jasper
- How company strategy impacts marketing team structure
- And more; this was a fun conversation :)
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Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.
This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.ai
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
