How to Evaluate a Business to Acquire a Financial Sponsor

"We spend more time talking about product, thinking about product than probably anything," he says. "You have a great product in the right market at the right price at the right competitive dynamic you can do some serious damage very quickly" The first question to ask is: How do you stack up against the competition? And that's frankly where there's two kinds of bad answers; not knowing anything about your competitor or denigrating them.