9min chapter

The Revenue Formula cover image

How This AE Built a $1M Pipeline Through LinkedIn (With Laura Erdem)

The Revenue Formula

CHAPTER

Evolving Outbound Sales: The Power of Social Selling

This chapter explores the transformation of outbound sales strategies, focusing on personalized engagement with executives in Danish companies through LinkedIn. It addresses the challenges of measuring the success of social selling in B2B, emphasizing the need for executives to appreciate the broader effectiveness of these modern strategies compared to traditional methods.

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