Building circular business models - where products are rented, repaired, resold and remade - is key to transforming our economy from a take, make, waste linear system, to a circular one.
In this episode of the Circular Economy Show, we’re seeing what this looks like in practice with Canadian outdoor clothing and equipment company Arc’teryx.
Pippa heads to Arc’teryx’s flagship store in London to learn how the business is bringing repair in-store. Seb speaks to Katie Wilson, the company’s Director of Social and Environmental Sustainability, to hear about the strategic decisions behind this pivot.
In this episode hear about:
- How Arc’teryx’s in-store ReBIRD service centres work for the business and customers
- How ReBIRD is fostering deeper customer loyalty and making products accessible to new customer bases
- The strategic decisions behind Arc’teryx’s shift to circular business models
- The operational hurdles of implementing circular business models at scale
Arc’teryx is a participant in the Ellen MacArthur Foundation’s Fashion ReModel. Listen to episode 187 to find out more about the demonstration project, or visit the website.
Explore the guide to scaling circular business models for fashion leaders
Learn more about ReBIRD
The Circular Economy Show will be back in a few weeks. Let us know what you’d like to hear more about in future episodes by leaving us a review, or emailing podcast@emf.org.
