BookThinkers: Life-Changing Books cover image

73. Wayne Mullins: Author of Full Circle Marketing

BookThinkers: Life-Changing Books

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Do You Have a Golden Ratio?

Do you have a golden ratio that you recommend to your clients on the attraction versus retention or gather attention set? I don't, and it's just simply because there's such a variety in the type of clients we work. What i would say is this, that typically service base businesses should be spending more money on the on the keeping side. The longer we keep those relationips going, the more we have the chance to create evangelist.

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