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I think in all these online publishers of that era, to differing degrees saw that coming. Probably the person you saw it most clearly was Jonah Peretti who created BuzzFeed and hired me in 2012. After this conversation where at first he was talking about all this futuristic mumbo jumbo I didn't really understand, but the notion of a consumer who opens Facebook, opens Twitter rather than opening your websitereally was where people in politics were already living. The notion of doing these organizations front page was Twitter, which was what BuzzFeed News really launched as was very compelling for me. And by the way, consumers love it. Consumers think it's cool that on their Facebook feed there's a New York Times
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