The Rise and Fall of Palm: A Case Study

This chapter examines the intricate corporate saga of Palm and Handspring, revealing the strategic missteps that prevented them from effectively competing against the iPhone. It discusses the perception of phones as standalone devices, the challenges of innovation approval, and the intense market dynamics shaped by major carriers. Through reflections on historical context and anecdotes, the chapter emphasizes the tough realities new players face in a landscape dominated by tech giants.