Super Bowl Creative Without Celebrities

I think using celebrities is great especially for the Super Bowl I just think it's like maybe doing it with a little bit more thought a little bit of a lighter touch. Doritos true embrace of the triangle was the one that I thought had staying power and let's see what they do but I actually thought it's very ownable to them They had some very simple fun teasers before it was a great commercial. Pepsi Zero Sugar had the potential for that too  very clear you know am I acting or am I not and you know you try it... It was already it was very clear awareness and consideration.