Lawrentine was approached with the idea to give away hungry for change for free. He says he has created a term, 'winathon', which describes how he thinks about business now. The people that attended and just watched the film for free had a win - they got great quolody information at a very affordable price. And ultimately, these winnethon ideas were able to reach more audience because they were being crossed abyut other experts in the film.

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