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Creating good packaging for packaged goods

The McKinsey Podcast

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The Future of Packaging

E-commerce has really hit a tipping point. A lot of packages haven't been designed to be shipped direct to a consumer, and they've been re-boxed or repackaged. I think it creates more demands on the package. The migration from glass to plastic in most categories has been well and truly underway for a long time. But it also supports this move towards the e-commerce channel and in a way that creates a robust package for the consumer.

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