Finding Your Brand - Nicholas Wilton - Ep 87
Art2Life
00:00
The Power of Branding
It's helpful actually to think of branding and you know apple the most amazing company in the world. Their brand is not that that's what they make but the idea their brand is think differently which oh my god I want to be that I do think differently I identify with that. It really is when the iPhone came out like it is completely different and it's just the user experience it's revolutionary and changed all our lives.
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