In this episode of The Art Engager podcast, host Claire Bown talks with Sita Sargeant, founder and self-described 'Chief Troublemaker' at She Shapes History, a trailblazing Australian company on a mission.
What began as weekly walks in Canberra has grown into a thriving social enterprise with nationwide expansion plans for their women-focused history tours.
In today's conversation, Sita shares her people-centred approach to guide hiring and training, and how she builds community around a cause rather than just history. She offers valuable insights on designing experiences for specific audiences, creating consistent brand voice across all touchpoints, and using creative approaches such as post-tour feedback surveys to continuously improve quality and support guides.
Useful for anyone leading museum tours, developing visitor experiences, or passionate about making history more engaging and accessible. Sita's practical wisdom and enthusiasm will change how you think about connecting audiences with stories that matter. Enjoy!
The Art Engager is written and presented by Claire Bown. Editing is by Matt Jacobs and Claire Bown. Music by Richard Bown.
Episode Links
She Shapes History website: https://sheshapeshistory.com.au/
She Shapes History Book: https://sheshapeshistory.com.au/she-shapes-history-guided-walks-and-stories-about-great-australian-women/
Instagram She Shapes History: https://www.instagram.com/sheshapeshistory/
Sita Sargeant LinkedIn profile: https://www.linkedin.com/in/sita-sargeant/
Show Links
✨Pick up a copy of my book, The Art Engager, for step-by-step guidance on creating meaningful, interactive guided experiences https://www.theartengager.com/
Buy it here on Amazon.com: https://tinyurl.com/buytheartengager
Curated newsletter: https://thinkingmuseum.com/newsletter/
Adventures in (Slow) Looking on Substack: https://adventuresinslowlooking.substack.com/
Free resources: https://thinkingmuseum.com/the-thinking-museum-approach/resources/
Every single episode of The Art Engager podcast webpage: https://thinkingmuseum.com/every-single-episode-of-the-art-engager-podcast/
