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B2B Marketing Metrics Framework - with Bill MaCaitis - Former CMO Slack, ZenDesk and Salesforce

Metrics that Measure Up

CHAPTER

Navigating Product-Led Growth in B2B SaaS

This chapter delves into product-led growth (PLG) strategies within the B2B SaaS sector, focusing on capital-efficient methods that enhance user engagement. The discussion highlights the importance of integrating marketing, sales, and support to create a cohesive product experience, while emphasizing shared metrics that can improve the customer journey. Additionally, the chapter examines key performance indicators like Annual Recurring Revenue (ARR) and Net Promoter Score (NPS) to gauge future growth and user satisfaction.

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