9min chapter

Sub Club by RevenueCat cover image

Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant

Sub Club by RevenueCat

CHAPTER

Navigating Data Limitations and Ad Measurement in App Development

The chapter explores challenges in gathering detailed user data post ATT changes on Facebook, emphasizing the need for onboarding surveys for essential user information. It discusses measuring ad effectiveness using limited data sources, focusing on strategies like incrementality testing and user surveys. Additionally, it covers scaling subscription apps with tools like Meta SDK, tracking trial events, and the importance of starting with basic analytics before advanced tools for audience value understanding.

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