Lenny's Podcast: Product | Growth | Career cover image

Just evil enough: Subversive marketing strategies for startups | Alistair Croll (author, advisor, entrepreneur)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Innovative Market Strategies: Reframing Perceptions

This chapter explores innovative marketing strategies that involve identifying a product's limitations to attract overlooked market segments. It discusses the concept of 'buyer upgrade' and emphasizes the importance of reframing and positioning in marketing, illustrated with examples from industry leaders like Tesla. Additionally, it examines ethical considerations and the potential pitfalls of subversive tactics in competitive landscapes.

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