Making GTM Successful
M&A Science
00:00
What's the Biggest Lesson Learned?
The biggest lesson learned is it's not a one saits al and are you rat we go to market. You have to be prepared to deal with any change that comes in as a result of a customer change, or the way o you anticipated something to win a certain way. Acceptance that things will be different is perhaps the most critical thing, and i guess that's where people make mistakes. Sometimes some integration is just over achieve on gorto market in the initial hanse, most of the time you fail. It has to be practical valudation. And i' try the tim nights from persovigeperence tat i say this, sometimes someintegration is just
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