How to Communicate, Engage and Bring Others Along

People need to understand their role in the strategy moving forwardi not a purely cognitive exercise. These are people's jobs. This is what they do every day. And if you have a new strategy that will require people to act differently, to do different things, you owe it to them to help them understand that in a really powerful way. So get people to ask lots of questions about the strategy. Ask them questions about the specific how that they can us to bring it to life so that they see and feel their own agency.