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#76 How to raise the largest gift your organization has ever received, with Gudrun Hofmeister

The Build Good Fundraising Podcast

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How to Raise $5,000 a Year for a $5 Million Project

If a donor is giving you $1,000 and they didn't get asked for it, usually it's worth digging to see they could probably give $5,000 a year. That's kind of our cutoff point for looking at top prospects to a $5 million project. You're not going to raise $5 million from $100 donors. The annual appeal really should exist to help you identify your major gift donors. Period end of sentence.

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