2min chapter

Word of Mouth cover image

How to Think Like an Anthropologist, with Gillian Tett

Word of Mouth

CHAPTER

Introduction

The chapter delves into university students studying children's reactions to books through methods similar to anthropological research, including observing behavior, interactions, and language use. It also highlights Jillian Tett's application of anthropological insights in predicting banking risks pre-2008 crash.

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