2min chapter

The Innovation Show cover image

Steve Kerr - Reward Systems: Does Yours Measure Up?

The Innovation Show

CHAPTER

The Illusion of Corporate Goal-Setting

This chapter examines the pitfalls of corporate goal-setting and performance metrics, revealing how executives often set unrealistic objectives to secure resources. It underscores the resulting disconnect between actual performance and reported achievements, jeopardizing product integrity and company reputation.

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