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Bloomberg Businessweek Weekend - January 10th, 2025

Bloomberg Businessweek

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Generational Insights: The Rise of Generation Beta

This chapter explores the characteristics and projections for Generation Beta, individuals born from January 1, 2025, and the evolving perceptions of work and retirement influenced by technological advancements. It includes insights from a survey of 2,000 Americans on their expectations for the future, emphasizing the need for financial planning and changes in child-rearing as this generation grows. The conversation touches on the complexities of retirement savings and the societal shifts affecting family planning, reflecting hopes for a more manageable financial landscape for future generations.

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