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How to Analyze Low-Performing Search Terms Beyond the Google Ads Dashboard

The Google Ads Podcast

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Optimizing Ad Spend and Analyzing Conversion Dynamics

This chapter examines the analysis of low-performing search terms and the nuances of tracking ad performance beyond the Google Ads dashboard. It emphasizes the significance of branded searches and provides insights into optimizing ad spend for better conversion rates, highlighting the evolving relationship between Google Ads and organic search tracking.

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