The Future of the Car (with Ford’s Hau Thai-Tang)
Azeem Azhar's Exponential View
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How Close to the Core Should You Be With Projects Like This?
A new product programm is on the order of a billion dollars. The margins, a razor thin ther'r single digits. If something goes wrong, you know, people can get hurt. So there's not a lot of innovation and risk taking when you have high capital intensity or low profit margins. And that was the way we thought about it. We gave the teams guard rails around in certain areas. Just follow put the colors in the boxes the way we tile you to., he said.
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