Hacking the Human Mind - Book Preview: Häagen-Dazs
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Power of Price Perception
This chapter examines how strategic pricing tactics, using Keurig's K-Cups as a case study, can redefine consumer perceptions by emphasizing price relativity. It highlights the importance of understanding consumer needs and positioning products effectively to drive brand profitability.
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