Storytelligent | Brand Storytelling with Bryce McNabb cover image

The Power of Documentary Film Part 2 | Everything you need to know to get buy-in from your leadership

Storytelligent | Brand Storytelling with Bryce McNabb

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The Importance of Story Structure

When you're watching a video, any type of video, you kind of shut your mind off. And the film itself thinks for you and they've also done studies where they have proven this. Research conducted by Yuri Hassan has shown that your brainwaves, your brain patterns mirror as a recipient, as a viewer, as an audience member, mirror that of the storyteller. This phenomenon is called narrative transportation because you are literally as the odds deans member transported into the narrative. You're transported into the story and you exist within that story world because you're following along on that ride. The more someone is invested in the story, the more significant their attitude changes through it.

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