I think that I probably have to dial back my judgments towards other people because it's virtue signaling. It's not just that they're self selecting to be part of a certain lifestyle group. It's that their choices within that become a part of their actual expression of who they are. So you're no longer taking someone who follows a low carb diet versus follows a plant based diet and having a conversation. Because I am low carb, I am. And so it's this I am rather than I do. That creates a very difficult landscape to look at in the modern world. We've had a societal shift generally away from classes, the defining delineation in society, to lifestyle groups. People

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