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#188 Brett Bartholomew l ART OF COACHING, ART & SCIENCE OF BUILDING BUY-IN

Dave Tate's Table Talk

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The Difference Between Individuals and Professional Athletes

When I realized there was a huge difference, it was just that time working predominantly with professional athletes. They were paying customers, right? And you've got to manage those egos and attitudes. You're not only dealing with different drives, you're dealing with a contextual factor of their customer. It is your job to figure out what they, what they want and how to kind of cater that message and tailor it.

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