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Digital Fashion on the Cover of a Magazine in the World
Fendi let us use nine pieces That were available on their website to purchase and we digitize them I wasn't wearing this obviously in the shoot and dress X superimposed and overlaid the digital version of the outfits onto me. This is the first example of a human wearing Luxury fashion on the cover of an magazine in the world so it's very exciting so we needed to provide that context. We also did you know a QR code and that QR code allows you to AR try on this dress amazing Dress X listen let's do this to show us a camera right here really quickly boom so we have the QR code right here you can do it here like Matt coming back to Matt's original