How To Become A Millionaire In E-Commerce In 2024
Capitalism.com with Ryan Daniel Moran
Building a Brand Over Sales Channels
The chapter discusses the mistakes of Amazon aggregators in prioritizing platform exposure over brand building, emphasizing the need to serve a target customer group. It explores the challenges of transitioning from managing sales channels to creating a brand with a loyal following. The importance of building a brand outside of platforms like Amazon to attract and retain customers is highlighted, along with the significance of maintaining entrepreneurial creativity in business operations.
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