The Importance of Keeping Your Website's Domain Name

It's not a website, it's just the domain. You don't actually want to give the content or you've literally just got the domain and that's it. What about if they had loads of other pages and they had individual backlinks? Like do you point them off? We do. So part of the planning for this acquisition is we'll make a list of all of the individual pages that used to exist on the website that we want to maintain. And then of those, we'll work out which ones we can redirect to existing content. The stronger you can maintain relevance to the old website, what it used to be, the topic, the content, the better. Because you