The opportunities to grow a brand with little or no money are A million trillion times more than they were even fucking 15 years ago. The key in today's business is not strategy but integrity, says Fersella. You've got to make it priority number one and if you do that you're gonna kill the bottom line period.
Whether you operate from Los Angeles, CA or Little Flint, MO, Andy Frisella argues that the internet and social media have created a situation in which every business is a small town business. If you want to succeed, you have to think like the owner of an old time general store. Ben Newman and Vaughn Kohler join him in the studio.