You have to figure out what's in it for other people. If i say something like, let me send you a copy of my book, i'm not really being generous by giving you a Copy of My Book that you could buy for eight dollars. Take a bunch of time to absorb my work. Get rid of the veneer of like secretly thugh, i get this benefit. It has to be scaleable. So make it what's inIt for them and a the double optin intro is always better. And we have whole techniqus for this. But if you ask people in seon valley what they do, they often say things like, oh, datacc