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GTM #1: The New Enterprise Go to Market with Figma

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Bottoms Up Ecommerce

There's a guiding philosophy of the best enterprise sofor companies, which is it easy for your customers to give you money. And i think oneoftheothe observations is that when we look at companies that are having meteoric, bottoms up growth, they really don't put any friction in the user expansion inside the organization. So even if somebody's aeonly paid for 50 seats, they let you use as 55 seats or a hundred seats, whatever. They deal with the builling issue later. It also saves a tremendous amount of time, because a huge part of the sale cycle is negotiating to discount.

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