Aem, it's fastening that a lot of this is there. I like to make a distinction between soft werethat really works, damo ware and vapor ware. In two thousand and 17, sundar got up on stage at gogolaa and showed off this thing that could like, call your hair dresser and say, you know, i want an appointment next t Tuesday. And great, because it would have like, ums in it, so i i'm looking for an appointment. But then they realized if people asked too many things, that there're too many outliers, and they cancelled the programme. They had this naive belief, we'll just throw deep