How to Create a Pain Point Workshop for Your Community

What you need to really focus on is not something that you are necessarily an expert in per se, but you really want to focus on whoever that target demographic is. What is their pain point? What are they really struggling with? What questions are you constantly getting answered? So what is that thing that folks are struggling with? And your topic is the solution to that thing, right? For us at Strong Life, a very common one is a lot of folks are very concerned about their balance and falls, not necessarily their falls risk.