Are You Trying to Recreate a Story Arc?

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There's these recurring patterns in the stories that we like as people. And once you learn that as a novelist, that gives you a leg up. I talk in the book about max martin, the swedish hit doctor. He makes sure that with any song, part of the chorus is in the first verse or in the introduction. So by the time the chorus comes, that's already familiar. You'vealready heared it before. It's not this radically new thing. That's what makes them so valuable as craters. They understand how to balance these things.

Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book, The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.

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