Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
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The Cornerstone of Blue Ocean Strategy: Value Innovation
Value Innovation is the cornerstone of blue ocean strategy, says study. Value innovation occurs only when companies align innovation with utility, price and cost positions," authors say. If they fail to anchor innovation with value in this way, technology innovators and market pioneers often lay the eggs that other companies hatch, they add.
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