5 Elements of Successful Messaging, with Darr Gerscovich
B2B Growth
00:00
The Importance of Marketing Messaging
When was the first time that you were placed in a real world situation where you saw kind of firsthand the importance and the power of messaging? That's a good question. I think I would go back as far as I remember I would going back to college. As a campus tour guide right UCSD campus tour it was a blast but essentially for 45 minutes I would walk a group of students, prospective students and their parents around campus. It was really I learned really quickly that even though it was one group there were two distinct audiences with distinct interests right and there was two different target personas.
Play episode from 02:27
Transcript
