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9min chapter
A confusing time for mass brands
The Rebooting Show
Navigating the Evolving Advertising Landscape
This chapter examines the challenges mass brands encounter as they transition from traditional to digital advertising, highlighting the complexities of linking advertising efforts to consumer behavior. It discusses the contrasting rise in out-of-home advertising and the struggles luxury brands face in maintaining their identity in an online market focused on performance. The participants critique historical advertising methods while emphasizing the need for products to tell their own compelling stories in a rapidly changing digital ecosystem.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode