Engaging the Undecided: Modern Campaigning Tactics

This chapter explores effective strategies for engaging undecided voters in battleground states, emphasizing the necessity of proactive outreach in the current media landscape. It discusses the challenges of capturing the attention of young voters amid a rapid news cycle and highlights the importance of narrative control and unique media appearances. The chapter also reflects on the interplay between political messaging and popular culture, showcasing how unconventional approaches can generate public interest.