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180 Story Driven by Bernadette Jiwa

The Marketing Book Podcast

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What Do You Say to a Security Product?

"Every company is started, i believe to, you know, to help or to make a difference," he says. "But have you ever run into a company that thought that? And maybe they, they, they then realize, wait a minute, we are, we are one of those." A lot of businessis forget their back story, which was a really cool back story for the lock engineer who came up with the idea in the first place.

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