The Importance of Identity

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identity is two things. One it's your story and there's a whole field in psychology called narrative identity. The more you operate from your future self the more 10x becomes a possibility. Your standards are what you say yes and no to, but they're just as powerful as your floor. As you raise your standard by saying no to things that you used to be consumed by then on a subconscious level boom it vaults your ceiling 10x.

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