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The nudge behind this $200k side hustle
Nudge
How to Reward Customers With Free Things
There's something about getting something for free that triggers reciprocity and boosts our perceived value. One 2022 study titled Gift or Donation found that people donated more when asked for a gift rather than a donation. So if you were trying to get people to donate, ask them for a gift, not a donation.
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highlights
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