Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)
Mobile Dev Memo Podcast
Navigating Experimentation in Consumer Gaming
This chapter explores the complexities of personalizing user experiences through pricing strategies in the gaming industry. Emphasizing the challenges of A/B testing and the limitations imposed by major app platforms, it highlights the tension between artistic game development and data-driven decision-making. The discussion also addresses critical mistakes teams make in experimentation, advocating for a skeptical approach to interpreting A/B testing results.
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