Introduction

In this replay episode, we're discussing the complex balancing act that is pricing. How can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs?
Ajit Ghuman, Director of Pricing and Packaging at Twilio, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence.
Ajit’s advice: Don’t fear pricing!