Rethinking the Customer Journey: A Strategy for Marketers
Social Media Marketing Podcast
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Why Is the Customer Journey So Important?
The customer journey has changed a lot in the last seven years. The idea that we can just create demand at the top and drive some small amount through this little bottom of the funnel, i think those days are really over. We have to think in term of organizing behavior that our customers or buyers are actually going through rather than ore trying to force this demand.
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