Rapid Response: Why brands must take a stand, w/Wieden+Kennedy's Colleen DeCourcy
Masters of Scale
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Navigating Brand Identity in Uncertain Times
This chapter examines the complexities of brand management within a culturally sensitive landscape, particularly during crises like the COVID-19 pandemic. It emphasizes the need for brands to maintain authenticity while responding to societal movements and political contexts. The discussion furthers the exploration of ethical considerations in client relationships and the balance between creative innovation and market inclusivity.
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