Social Media

I think that's the key, finding the way to do it that works for me and letting go of some of these stories that I've been telling myself about how I'm supposed to show up there. Instagram is almost solely to drive people back to my long-form content now. It's where I get to make a real difference. Maybe social media becomes a way to drive people into a community where you're sharing deeper content. There's so many different ways you can structure it and we don't have to do it the one way that we've been sold.

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