3min chapter

Behind the Brand with Bryan Elliott cover image

Chris Voss | Master the Art of Negotiation in Business and Learn to Win | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

What's Your Vision of the Future?

Danny conoman won the nobell prize for behavior ol economics in two thousand two of a prospect theory. People react twice as negatively to losses as they do to gains, right? What that means is somebody's perception of loss is a single, biggest decision making factor in their head. So people make decisions based on what they perceive the laws to be,. How it affects their identity, what their vision of the future is.

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