Rebranding, Rituals, and Belief System

This episode is sponsored by Betterhelp.

In Part 1 of our conversation with writer Priya Hutner, she takes us inside her years at the Kashi Ashram, a spiritual community led by guru Ma Jaya Sati Bhagavati, AKA “Ma,” in New York. She unpacks how an intentional, service-oriented “ashram family” slowly revealed deeply culty dynamics beneath the incense and darshan (beholding). She traces her journey from an earnest young seeker drawn to Eastern spirituality, meditation, and seva (service), to an insider navigating Ma Jaya’s love-bombing, manufactured mystique, public darshans and punishments, and the slow erosion of her autonomy and critical thinking in the name of devotion and ego death.

We also get into the day-to-day life at Kashi—kids raised collectively, money and careers funneled into the guru’s vision, romantic and family relationships controlled from the top—and how Priya eventually recognized spiritual abuse, trauma bonding, and high-demand group tactics that still affect former ashram members decades later.

Be sure to check out Priya’s book launching March 3, 2026, Chasing Nirvana: A Seeker's Story of Love, Loss and Liberation, and follow her on her website, Instagram, or Facebook.

Also…let it be known that:

The views and opinions expressed on A Little Bit Culty do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, group, club, organization, business, individual, anyone or anything. Nobody’s mad at you, just don’t be a culty fuckwad.

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CREDITS:

Executive Producers: Sarah Edmondson & Anthony Ames

Production Partner: Citizens of Sound

Co-Creator: Jess Tardy

Audio production: Will Retherford

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Writer: Sandra Nomoto

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Theme Song: “Cultivated” by Jon Bryant co-written with Nygel Asselin

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